Yes I am the author of this blog post. But that doesn’t mean I haven’t struggled trying to get traffic to my website. Is your goal to increase your website traffic? Well then you definitely aren’t alone.
So I did a little internet research. Only to find out about 90% of published content doesn’t even get traffic from Google. I mean if you think about it not even the most popular blogs or websites will get a ton of traffic on every single post they make. Even though I want ALL the traffic for myself I understand that is impossible. So the question is how do you become a part of that elite 10%? Well it takes patience, hard work, strategy, and keeping up with the evolution of digital technology.
As luck would have it both social media and advertising are available and at our disposal. Your goal remains the same and that is to make sure your content is high quality and compelling. With that being said, platforms continue to evolve and different practices surface. So the question remains: How can we keep up? How can we leverage the trends to increase our traffic?
Let me introduce to you Instagram’s IGTV. I’m almost certain you’ve heard of IGTV but in case you haven’t, let’s talk about it. So what is IGTV? IGTV is a part of Instagram that is used for watching long-form, vertical video from Instagram creators. If you haven’t hopped on the video bandwagon as of yet then I suggest you do so IMMEDIATELY!
Video is a very powerful tool for increasing traffic as well as boosting conversations and engagement. I saw an article on HubSpot and they say 54% of the population want to see more video content rather than text. This is why we are seeing more and more video advertising instead of the old traditional posts and ads.
IGTV has been around now for a good minute. Even though they are figuring things out I promise you IGTV is the future of your brand and increasing traffic. Video is no longer and up an coming thing. Video is here in full force and it is not going anywhere!
THIS IS HUGE
So what does IGTV mean for publishers like you and I? Well I’m glad you asked 🙂 What it means is a much longer reach on social media. Also it gives you the opportunity to turn the audience you borrow from social media into your own long term subscribers. Remember earlier we talked about having compelling content? Well what is more compelling than a raw but still nicely done video posted on IGTV? These long formed IGTV videos will help you gain independence from Instagram. Also you can utilize it as a channel for driving traffic to your website as opposed to being overly dependent on Instagram users.
If you already have some video experience then I suggest you republish your website videos to your IGTV. Don’t forget to use your unique hashtags for more visibility.
I hope you enjoyed my blog post and thanks for reading. Feel free to leave a comment (good or bad). If you want to follow my IGTV videos check me out @HollywoodWil But I must warn you I am still learning to leverage IGTV myself so let’s take this journey together 🙂